> History
All the secrets of a cup of coffee lie in the heart of a little red berry that fascinates the world and kindles the imagination. Here's where the story begins. According to legend, a herd of hungry goats and their Arab caretaker, Kaldi, fell one day upon red berries flourishing in strange bushes on a high plateau in Ethiopia. When tasted, the berries revealed to have a strange effect on the goats, which started kicking up their heels with exuberance.

Kaldi then spread the news and the 'heavenly' berries became a ritual throughout the country.
First introduced to the Arab world by pilgrims, coffee's culture remained a long time monopolized by the Arabs.
It's not surprising then that the word coffee derives from the Arab word "qahwa" which means "wine", coffee or any drink made from plants. When coffee has finally reached Europe, it was often called "The wine of Arabia".
Later, coffee broke through the inter-tropical world and many countries at the four corners of the planet are cultivating these supreme beans today.

Coffees of the world are rich, different in texture and fragrances, and display in an array of flavors, aromas, tastes and bodies. Coffee beans are divided into two main species: Robusta and Arabica.

> Factory
At Café Najjar, coffee beans are treated with an awed respect due to the aura of mystique and mystery developing around them.

Here, at Café Najjar's factory, coffee making is an art we master with professionalism, from generation to generation.

Everything is ready to receive the precious beans and submit them to a high elaborated treatment, since any variation in the series of operations can affect the inherent characteristics and quality of the coffee.

To seduce coffee lovers with an incomparable and unique blend of aromas, the factory is equipped with state-of-the-art devices and machines that capture coffee's precious volatile flavor oils and bring out the aromatics and essences of coffee beans.

> Quality Control
To preserve the unique taste of coffee, quality depends on a series of precise and thorough operations, backed up by a computer program that doesn't allow any alteration of the bean. At Café Najjar, main purpose to reach is to develop the complete and genuine aroma of coffee, according to a know-how and professional skills transmitted from generation to generation.

Every single operation is conducted according to rigorous criteria applied worldwide, and is related to numbers and references that inform professionals about the roasting degree, the density and bulk of coffee.

Controlling the coffee quality also requires professional tasters since the "nose" of a human being remains the most reliable way of controlling a high quality coffee. This is why at Café Najjar's factory, tasters are one of the most essential elements.